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Global Rebranding

Global rebranding featuring citi logo.
June 27, 2022

(delivered to 126 countries in 19 different languages)

Scope of Project:
Client needed a gift for all employees to announce new brand initiative – 366,000 total gifts, delivery to 126 different countries and brand messaging in 19 difference languages.

The Challenge:
Budget was limited and client was desperate for good ideas. Translation and logistics was proving to be most challenging as well.

Success Story:
We created and presented a custom lapel pin gift set, packaged in small gift boxes with messaging from the CEO. We assisted with the translation and delivered the correct versions to all 126 countries seamlessly, all while coming in under budget by 10%.

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